The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. In essence 80% of your results in business will come from 20% of your efforts. The same applies to social media. There is not dearth of social media platforms that one can find while evaluating which one to choose to promote their business online. However this chart clearly demonstrates that Facebook far outshines all other media when it comes to business results. If you are short on resources or have limited resources like every small and medium business does, you are better off focusing your efforts Facebook to drive sales, build awareness or whatever it is that you want to achieve. We recently launched a complementary social media package with a unique focus on Facebook to help our retail customers outshine their competition.